...well according to 'What Brand Are You?' this neat little website created by design consultancy 'The Design Conspiracy' promises to create a 'brandname' for you when you answer a few simple questions with the following assertion:
A new name and £100 million saved! Mine came out as integriti no less - which was reassuring.
It then asserted that my 'brand' will be unique because this denoted: 'renewed freshness' - again rather nice to know. This is a great piece of memetic engineering but I don't know if this worked for or against the design company concerned - could have gone either way. I love the confident tone on their website however - some great work on there - refreshing to see.