I met someone yesterday who was interested in what I am doing at work.
He wants to get into the industry.
I asked what he read. He didn’t mention any blogs written by planners. I asked why. He said there aren’t really any that he could name.
We went through his list. Mostly they were just stuff. Written to feed an insatiable desire for ratings and views. Which is why newspapers are failing now. There was no clues – no insight – no nothing really. There are exceptions. And I pointed him to them. He was grateful.
And newspapers are failing because its just ‘stuff’. Which people interested in planning don’t really need. They have better things to do. Other than crosswords or horoscopes.
It takes time to write something useful and interesting from a planners POV. And we are not feeding a machine. Unless you are selling yourself to get work. And we are all culpable of that.
But I choose to read those that inspire or challenge me. But I struggled to find anyone who is doing that. Regularly. Truthfully. There are exceptions but who do you know that writes about stuff that inspires you or helps you day to day?
Most bloggers in the plannersphere wrote their best stuff 4/5 years ago. Before anyone cottoned on to what blogging could become. Now everyone is a blogger. And mostly – I am not interested. Anyone with ‘ad’ in the title gets props.
There are a few that intrigue me. I could count them on one hand. They were there in 2006/7. Before it was used as a channel to broadcast rather than to share.
Those that are really good appear in Campaign – occassionaly - badly curated often - but written as if it was the holy grail – the transference of pixel to print. Russell – your not included.
But the need to feed the machine (or the puppy – s’cuse me sir) seem to have missed the point. How may people have something genuine to share in the plannersphere. Really?
Mostly it’s a critique of what’s wrong – not a solution to what’s better. I want a blogosphere that challenges the status quo –like Richard. Or if not – adds value through insight.
Planners – I implore you - write what you think and what you have found out works – not what will get published.
Write about what you know will help others.
Tell us what works and why.
Be Useful and Interesting - not what you read recently.
You might not get written about - but you will get shared.
And thats more useful than you could possibly imagine to those that want to be a planner.