Aronofsky’s latest (master)piece Black Swan (preferred Pi – another story altogether) uses all the classic Hollywood film poster codes and norms to tell us what we can expect from the film without actually telling us anything. We know it is going to be slightly mysterious (check out the eyes) and well shot - and it has some good actors/actresses in it. Oh, and that we can expect a very glossy production:
But then I came across these 'teaser' posters released for the Toronto Film Festival. Absolutely beautiful A/W - but it made me wonder if I would want to see the film as much if these were the only clues as to what the film might be about? Probably not. Such is the power of visual communication!
Having said that I know which one/s I would want on my wall.