London Business Book Club
I just wanted to publicly thank Catherine Crawley (aka @topicalfool)
for organizing the London Business Book Club at the Slug and Lettuce
in Hanover Street on Wednesday night. It is a relatively intimate
setting which makes it even more fascinating as it is like 'an audience
with' or rather an 'unplugged' version of what someone like Mark
usually does infront of lots of people. Very inspiring and lovely to
have people not in the marketing 'frat' posing often incisive and thought
provoking questions to the Herdmeister himself.
Apologies for not remembering everyone's tags or names but it was great
to meet you all.
It was also really great to catch up with John Griffiths - the 'Godfather'
(@johngriffiths7) of planning communities - who let's remember started
all this stuff way back in early 2000 - 9 years ago!!! with the first website
dedicated to the craft of planning: Planning Above and Beyond.
Brilliant. Oh, and there were more people than the pics suggest btw!
Anyway, I think the Business Book Club idea is brilliant - and I love the idea
of sharing a book and discussing it, plus, having a really interesting author
there to share his/her thoughts about why they wrote what they did.
I clumsily forgot to bring one - which was naughty. Next time I shall bring
something to share properly Catherine I promise!
In the meantime, there is another one on Weds 9th Sept where American
author: Jonathan Salem Baskin writer of "Branding only works on cattle"
will be doing his stuff.
Apparently 'he is a true contrarian. He'll challenge, he'll make you think,
he might
even change the way you behave and act about branding forever.'
Should be good! See you there - and bring a book with you :)
