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Thoughts on #RebootBritain

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I enjoyed the sessions at RebootBritain on Monday - it was an
interesting conference - with varying degrees of quality of speaker
and content - some unexpectedly poor - and some terrifyingly
good.

It is an almost impossible task to unpick and then restitch the
information that was shared throughout the day as it was quite
diverse and hard to remember so I thought I would do 2 things
to jog my memory:

1) Re post my rather limited Twitter-feed of the day
(as per my Clay Shirky thing here: http://tinyurl.com/m2j985)
2) Use these to form an opinion in combination with my
scribbled notes.

Here they are in reverse order:
  1. The authority of the text was overturned
    when search went mainstream

  2. Well done the Tweeters :)

  3. @Bryant's favorite book Politics of Obedience by
    Etiene de la Boetie - might have to read that!

  4. Better to package up issues and let Britain
    solve its own problems rather than a group of overpaid
    American consultants

  5. Re-balance people over process - hear hear @leebryant

  6. New Labour was a policy adopted to deal with the mainstream
    media - Lee Bryant

  7. I start with a laugh and work backward - bill bailey on
    joke writing

  8. the morality of 'enough' - there's a line to think about...
  9. digital revolution: there are no conscripts -only volunteers -
    good line from Alan Moore

  10. Interesting that at most sessions they start with -
    'I hope you have all got your laptops and mobiles
    on' how refreshing :)

  11. apparently we should be following @peskypeople -
    activist apparently


  12. Twittering is onanistic apparently. He is talking total
    wank surely?

  13. Voting is just the way we get rid of bad government.

  14. Internet tends to describe problems and then we find
    people who agree with us.
    Decision makers do it the other way round

  15. Internet is not the best place for the articulation of
    demand it is the best place for individual communities
    to 'solutionize'

  16. We need to be collectively responsible - being
    unhealthy is a personal choice - not down to the
    Government

  17. We need to change - not the Government - like this!

  18. Decision making cannot be collaborative in Public Service -
    the public is always right collectively - shades of Clay Shirky

Looking back it seems I only tweeted those things that resonated
or stuck out as there was a lot to listen to but actually not that much
to take in.

I was impressed by the acceptance of some of those in positions of
responsibility that there are too many people who write about what is
happening culturally and politically - but virtually no-one actually
doing
anything. And even if they could - most don't want to or are
resistant to having the responsibility for others actions.

Politics and process and structure and local governance can and should
be changed for the benefit of the community but it does require ordinary
people to actually get involved - not just go to conferences and then blog
about it (spot the irony!)

Plus ça change, plus c'est la même chose
As I sat in many of the sessions I became aware of the thing that has sort
of been buggin me for a while about the whole 'digital revolution' meme.
There is still a naive fervor perpetuated about 'digital' by certain individuals
all claiming to be 'passionate about digital' - or in some nauseating cases
'experts' or 'gurus' - especially in 'Social Media' circles.

Good for you - but what have you actually done to make the world a
better place I ask? Made your Twitter profile green to show solidarity
with disgruntled Iranian voters? I am not entirely sure that this has made
Mahmoud Ahmadinejad shit himself, or perhaps you joined a Facebook
group to save an endangered species or sent a creative viral video to
your mates to think twice before booking another plane flight. But does
this change behavior? Ours perhaps but - and this is the killer - not 'theirs'.

Clay Shirky's latest TED video has him explain how Obama listened to his
constituents about the FISA legislation through his website - the bit about
the right to spy on citizens for security reasons - and then ignored them
and did what he wanted anyway. The funny thing from my perspective is
that it is still seen as a great use of 'social media' - the sheer inclusiveness
of it - how he 'listened to us', how nothing was locked down or shut out.
Right, but so what? Nothing changed - just that he listened.


See for yourselves:


Spectators, critics & actors
And so I guess my point is that although the issues are now more visible
through digital channels and conferences such as RebootBritain the world
is still divided into spectators, critics and actors and it is the actors who
continue to change things because in the real world - that is their job - not ours.

And as for the 'Travelling Geeks' - these mythical cool characters from the
'Valley' who are dripping in easy going entrepreneurial chic - making millions
whilst wearing faded jeans and t-shirts and helping us to do the same in our
'little backwater' while they are here. Well if these are your new digital Gods -
so different to the old capitalists - then I've got some bad news for you.

These are the same well connected, highly educated guys that they always
were, hawking their latest books and blogs and materials around just like
everyone else. There was nothing rock and roll about any of the ones I saw
speak or chatted with. At least Howard Rheingold made an effort to look vaguely
San Fran but that was about it.

The difference in the 'Valley' apparently was that everyone was more
'open and shared more stuff'. Yep, only if you were connected though - from what
I can gather - just like everywhere else!

And so looking at my Tweets and remembering the day I feel a
little bit disappointed - despite Howard Rheingold's wonderful dress sense.
I had arrived full of optimism that huge amounts of creativity once let loose 
through digital channels might herald the dawning of a new age of man's
consciousness and that the world would be a better place or something like that.
All I got was the reality that not much has actually changed, the 'mess' we are in
is entirely of our own making and that pontificating about it changes nothing.

In conclusion
It is not digital that will change the world but people who actually 'do stuff'
- some of which will be digital. And whilst those that actually 'do stuff' might
make easy targets for conference speakers and activists, those currently
doing things with digital aren't really doing much better either.

links for 2009-07-06

links for 2009-07-04

Not so fast...

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I was thinking more about the confidence thing last night following
the Murray - Roddick final and about outward manifestations of
confidence and success and remembered a conversation I had
with a friend who attended a recent well-known agency 'love-in'.

The main take-out was that they are just not producing anything
new at the moment. They are not making 'ads' or other forms of
communications either - they are turning up at 'strategy meetings'
which internally they call 'earning the rent money'.
At least the planners are earning their keep! The only other
things they are doing is producing yards of powerpoint with
re-cycled David Armano pages with lots of circles and lines. Gah!

It seems like clients are now worried about making conventional
brand ads at the risk of being seen as frivolous or inappropriate
- same goes to the Cannes judges - 'nudging' each other into
unfamiliar territory to justify their existence rather than celebrating
it. OFA - WTF IMHO!

The inherent danger here is the inevitable 'VD' (Value Deflation) -
both perceived and actual that infects the creative services industry
at various points in history. This inexorable slide into lower fees,
smaller margins and ultimate decline of creativity to solve business
problems is a direct result of the lack of balls to convince clients of
the Value they provide rather than being the best priced.

Its the same for us in the consulting game - I now get 2 or 3
headhunters a week now offering me jobs for half what I was earning
previously - all suggesting that perhaps it would be in my interests to
consider the roles as 'I might change my mind in the circumstances'.

My view? Bollocks to that - I know what I am worth and I can find
ways to earn that and more by creating value for others through ideas -
something I wish agencies and their paymasters would do.

Go hungry a little longer boys and girls - lunch IS around the corner -
it ain't free - but at least you will have paid for it yourself and not at the
expense of your integrity.







Pic btw was from the excellent album 'Rules' by The Whitest Boy Alive

Tennis lesson...

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Having just endured an agonizing match between Murray and Roddick
I can conclude that the thing that separates them more anything is the
apparent mental attitude both players have and exhibit under pressure.

Roddick somehow just 'looks' like a winner and more often than not
never showed how he was feeling - which made me the viewer believe
that he was ultimately going to win - unlike Murray. Bjorn Borg 'the Iceman'
was the same - never looked like losing. Even when it seemed he couldn't
possibly come back - you always believed he would.

The quote above is on a website: http://tinyurl.com/n9pek3
which has quite a few inspirational thoughts from the great Arthur Ashe
- who, were he still with us - might offer Andy Murray - and all of us facing
tricky times in the creative industries these words of wisdom.

God knows we need it right now - I have never known our industry to be
quite so negative and we could do with a bit more PMA and a bit
more confidence about our abilities and our value.

Thoughts on the Velocity Age

There is
more to life

than increasing

its speed.

Mahatma Gandhi


links for 2009-06-26

links for 2009-06-23

links for 2009-06-22

links for 2009-06-19

links for 2009-06-11

links for 2009-06-08

links for 2009-06-07

Susan Boyle. Beauty and the beast.

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Pertinent piece from Emma Hall in AdAge today talking about the 'sensation' that is
Susan Boyle which has made me think that it is her myth rather than her talent that is
set to change our "cultural rules" for a while to come:

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Susan Boyle (AP Photos)

Basically it explains how brands might utilize her talents to... well, sell more stuff!
The premise being that she is no looker but she has talent - which kind of suits a
number of more utilitarian brands. They go on to suggest the following - some of
which are rather facile but make the point:

  1. Omo. The no-frills washing powder could espouse Susan's homely values.
    It's not fancy, but it outperforms the competition.
  2. Asda's value products. The Walmart-owned supermarket chain, another
    honest, low-glamour brand, has recently shunned celebrities in its ads but
    could make an exception for the ultimate anti-celebrity.
  3. Brillo pads. Chris Arnold provides the strategy: "These things may not look
    sexy, but when they get to work, boy do they shine." There's good synergy,
    too, between the product and Ms. Boyle's coiffure.
  4. The Department of Education. The U.K. government is making a massive
    push to get the over 50s into adult education. Ms. Boyle is the perfect poster
    girl for people who worry they may have missed the boat -- if she can turn her
    life around, anyone can.
  5. Subaru. "The cars get uglier every year," Mr. Young said, "but everyone who
    looks beyond appearances and actually drives a Subaru is a massive fan
    because the performance is so amazing. You can't help but hate it until you
    drive it -- and then you can't help but love it."

Interestingly this highlights the crossroads I think we are at in the Velocity Age - an
age of truth and transparency fueled by the immediacy of technology.
Check out her stats on YouTube for example - currently 7,562,193 views!

Advertising has always perpetuated the beauty myth because it suits us to link a
products' image with our own self-image. Prevailing culture has been the key motivating
factor in human behavior for as long as we have been advertising on TV - especially
primetime - creating the conditions for those cultural norms to spread.

What makes this so interesting is the way the whole Susan Boyle myth is subverting the
cultural norms yet being accepted and embraced by all. Something that Simon Cowell is
struggling to reconcile as it doesn't fit his model (his personal brand is top right and his artists
are all top left in the quadrant below btw). This makes her story utterly compelling and interesting.
And it is always better to be interesting than right of course when it comes to brands ;)

One way to look at this is through the work of the famous French anthropologist
Claude Levi-Strauss who believed that the function of a myth is to provide a story that
reconciles a contradiction within culture i.e. the Susan Boyle story.

I have done a rough visual representation below based on a technique that has been
successfully adopted by those lovely people at Semiotic Solutions on various brands
over the years - and something I too have found extremely useful to explain stuff like this.

You take the prevailing accepted cultural norms (in this case it's Good Vs Evil, Beautiful Vs Ugly)
and put them opposite each other. It is important to get the right opposites otherwise it doesnt work as
well - and then you look for the gaps - usually where the rich territory is. You can find most of
Disney's richest characters in these quadrants - Beauty and the Beast being a classic or infact
the Seven Dwarves - Dove possibly seemed to work in this way - one could go on.


Slide2

Anyway - whatever the outcome - she has captured our imagination and I wish her well.
I have no doubt that that her 'myth' and the narrative platform it has created will ensure that we
will be seeing a lot more of her in future and if they are smart enough - advertisers seeing the
potential for their products and services to subvert the conventions and create an enduring brand myth.

links for 2009-05-22